Key Research

Market Research:

Outdoor Media Integrated continues to conduct proprietary research and puts in place processes for establishing reliable traffic measurements, lifestyle studies, demographic analysis, and the establishment of an independently developed OOH Media rating module.

We standardize & process information for you from various sources and provide you with a comprehensive plan for implementation based on the information procured, our varied past experience and extensive updated database.

Demographical and Geographical Analysis
Quantitative and Qualitative Assessments
Lifestyle studies
OTS data module
Traffic Patterns
Mobility patterns
Media Consumption Habits

Quantitative Analysis
The quantitative analysis will calculate the following parameters per market per brand…

OTS per location
Location demographical circulation

Traffic Audits
Research and put processes in place for:
Establishing reliable physical traffic measurements
Travel survey data segregation
Demographic commuting analysis of SEC segments,
Establishment of travel patterns.