Key Services
Media Buying:
The process of outdoor media
buying encompasses:
The selection of right media vehicle
Negotiation of all contract details
Decisions effecting production &
Delivery of creative.
During this stage the value
and impact of the following is analysed:
Different media types
Reach & frequency deliverables
Media vehicle characteristics & suitability
Rate structure
Current market specific information
The process also includes:
Review of competitive spending information,
Verification of impact statistics,
Examination of cost effective comparisons,
Confirmation of current availability
Cost determination
Evaluation of different media owners.
Once these elements are researched and evaluated
the buy is negotiated on your behalf. We help you deal with all
channels…
You don’t have to worry about media owners,
printers, or fabricators…
|